The Hotel Plan offers an outsourced strategic support with a full range of expertise in sales, marketing and revenue focusing luxury boutique properties. We work together with owners and managing teams in order to understand the needs and account the deliveries needed from a strategy inception to tactical delivery.

We offer services during all the lifetime of the project from pre-opening plans to turnaround business. Responsibilities may range from preparing detailed sales & marketing plans, budgets or even developing and managing brand strategy to revenue understanding and pricing tactics. We focus strongly in building new and strategic business and connecting discerning travel advisors with our unique and exclusive properties. We specialise in affiliation and soft brand strategic plans and onboarding preparation.

  • We develop detailed sales, marketing and budget plans at all times of the operation - pre-opening, rebranding, development, etc.

  • We maximise the property exposure with new distribution and promotion strategies tailored to their business.

  • With privileged contacts amongst several travel and hotel affiliations - Design Hotels, Virtuoso, Traveller Made, Ensemble, etc. - we activate the property potential and endeavour its inclusion on their portfolio.

  • We set our presence in some of the most relevant travel shows and develop sales promotions plans for our clients within their strategic markets.

  • Through a knowledgeable network of hoteliers and travel professionals we perform mystery audits to the property in order to evaluate its services. We further present a detailed report together with an improvement action plan.

  • We work with partners to develop brand values and identities and ensuring consistent application of the brand through all marketing communications.

  • We always provide an exempt pre -analysis to our clients when we first start our partnership. Further on and together with the managing team we develop a short to mid term plans that will consolidate the business.

  • We are intimately connected with projects in the pre-opening phase, supporting management teams in understanding their market and developing measurable strategies.

  • We set strategic digital plans depending on properties resources, expectations and audience. We develop 360º digital marketing plans taking new enhancements of the travel industry.

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